People say the world “moksha” reminds them of “moxie” or “mojo.” My neighbor says he thinks of “milkshake.” These are all good things, especially for marketers (except, of course, milkshakes – moderation is advised...
The pity party is over for CMOs. While it’s still popular sport for CMOs to gather and complain about the short tenure of a CMO (urban legend puts it at an exaggerated 18 months),...
You’d think marketers and those who study them were necrophiliacs, metaphorically speaking, of course. In the last couple of weeks, I’ve seen at least a handful of articles and posts using the title framework...
We marketers have slowly and unwittingly allowed ourselves to evade greatness. Because of all the market commotion, distractions and disruptions, many of us now tend to do a LOT of things in a mediocre...
Marketers have been trained to get things “right” before the big reveal or launch. Best practices preached that we test our concepts with our audience until we receive minimal to no negative feedback. We...
Eyes Open. Wide Awake. Never Close Our Eyes. These are all names of popular songs on the hit charts today. But they also remind me of the roused and restless state marketers are in...
Executive marketing skills and experience when you need them.
If you are CEO of an emerging company that knows marketing will “put you on the map” and drive critical early growth, but you’re not quite ready for a full-time executive partner, Heidi can help you establish the foundation, plans and activities to set you on the right path to success and expansion.
If you’re CMO of any size company that has more “can’t fail” priority initiatives than you have team members, time, or sanity to address, Heidi will be the like-minded professional that cares about your success as much as you do, and quietly help you deliver on the results your CEO is counting on.
Typical requests for CMO-on-Demand services:
Don’t neglect your priorities. Get the marketing support you need before you miss another opportunity.
Coaching and training programs for marketers, CMOs, and their teams
… to stop the madness and inspire the right results
Marketers sure have a lot to deal with. WAY more than ever. Not only do they have to be be as left-brained as Einstein and as right-brained as Picasso, they need to keep up with the swiftly-shifting marketing tactics and media, serve as change agent for their company, tirelessly “engage” fickle and demanding customers, be a technologist tracking all the latest trends, and, oh yeah, deliver more leads and customers than the company has ever seen before. Makes you wonder if the “M” in CMO stands for “masochist”!
Heidi has their back. There is a lot of marketing-tactic support and education available, but marketers, marketing teams, and their CMOs can turn to Heidi to get the support they need to focus and deliver on what matters: their goals, their results, their careers, and their lives. This is what Heidi called Marketing Moksha.
Heidi designs customized programs for teams or individual marketers to:
While circling the globe, Heidi has helped fast-moving and game-changing companies, as well as their marketers, be the most they can be. During her 25-year career, she has held executive marketing positions for leading high-tech companies such as Polycom, Interwoven, and Autonomy, was an international business consultant specializing in China, and worked with the world's most renowned business and political leaders in her 7 years at Business Week magazine (ask her to tell you her Henry Kissinger story!).
Born in New York City, Heidi's career has allowed her to call many lands her home: Taiwan, Hong Kong, Germany, and Singapore. But wherever she is, Heidi's most at home leading change, repositioning companies, building legendary teams, reaching lofty goals, and "pushing the envelope" on creativity and innovation. At the same time, she is often referred to as "the voice of reason" and someone even said she put the 'zen' in Lorenzen! This is a highly revered and rare fusion in today's fast and frenzied business environment.
Heidi is known for her ability to see the deeper potential in companies, products and people, then pointing her passion, creativity and strategic thinking to create the absolute highest value from them. So she is dedicated to helping companies reach their goals and potential in ways they may not have otherwise discovered, and to helping marketers stay productive, sane and happy in what is perhaps on of the most challenging career paths today!
Heidi holds a B.A. summa cum laude from Middlebury College (where she also learned to speak Mandarin Chinese, which she's fluent in), and an MBA in International Management from New York University's Stern School of Business (which included a semester at the Chinese University of Hong Kong).
She now lives in the San Francisco Bay Area, and serves as CMO of Cloudwords.
San Francisco Bay Area
+1 (925) 353-8836