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I Strive for “Marketing Moksha”! Say, what? Moksha??

I Strive for “Marketing Moksha”! Say, what? Moksha??

People say the world “moksha” reminds them of “moxie” or “mojo.” My neighbor says he thinks of “milkshake.”  These are all good things, especially for marketers (except, of course, milkshakes – moderation is advised...

Heidi Lorenzen 0 comments
CMO tenure: Up, up and away!

CMO tenure: Up, up and away!

The pity party is over for CMOs. While it’s still popular sport for CMOs to gather and complain about the short tenure of a CMO (urban legend puts it at an exaggerated 18 months),...

Heidi Lorenzen 0 comments
Marketing is Dead?! Hah. Marketing Has Never Been More Alive!

Marketing is Dead?! Hah. Marketing Has Never Been More Alive!

You’d think marketers and those who study them were necrophiliacs, metaphorically speaking, of course. In the last couple of weeks, I’ve seen at least a handful of articles and posts using the title framework...

Heidi Lorenzen 0 comments
What You Focus on is What You Get. Really.

What You Focus on is What You Get. Really.

We marketers have slowly and unwittingly allowed ourselves to evade greatness. Because of all the market commotion, distractions and disruptions, many of us now tend to do a LOT of things in a mediocre...

Heidi Lorenzen 0 comments
Perfection Gets in the Way of Effective

Perfection Gets in the Way of Effective

Marketers have been trained to get things “right” before the big reveal or launch. Best practices preached that we test our concepts with our audience until we receive minimal to no negative feedback. We...

Heidi Lorenzen 0 comments

Eyes Wide Open, Wide Awake, Never Close Our Eyes: A Marketer’s Mantra?

Eyes Open. Wide Awake. Never Close Our Eyes. These are all names of popular songs on the hit charts today. But they also remind me of the roused and restless state marketers are in...

Heidi Lorenzen 0 comments
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ABOUT US

Worldly-Wise Marketing and Business

Heidi Lorenzen

While circling the globe, Heidi has helped fast-moving and game-changing companies, as well as their marketers, be the most they can be. During her 25-year career, she has held executive marketing positions for leading high-tech companies such as Polycom, Interwoven, and Autonomy, was an international business consultant specializing in China, and worked with the world's most renowned business and political leaders in her 7 years at Business Week magazine (ask her to tell you her Henry Kissinger story!).

Born in New York City, Heidi's career has allowed her to call many lands her home: Taiwan, Hong Kong, Germany, and Singapore. But wherever she is, Heidi's most at home leading change, repositioning companies, building legendary teams, reaching lofty goals, and "pushing the envelope" on creativity and innovation. At the same time, she is often referred to as "the voice of reason" and someone even said she put the 'zen' in Lorenzen! This is a highly revered and rare fusion in today's fast and frenzied business environment.

Heidi is known for her ability to see the deeper potential in companies, products and people, then pointing her passion, creativity and strategic thinking to create the absolute highest value from them. So she is dedicated to helping companies reach their goals and potential in ways they may not have otherwise discovered, and to helping marketers stay productive, sane and happy in what is perhaps on of the most challenging career paths today!

Heidi holds a B.A. summa cum laude from Middlebury College (where she also learned to speak Mandarin Chinese, which she's fluent in), and an MBA in International Management from New York University's Stern School of Business (which included a semester at the Chinese University of Hong Kong).

She now lives in the San Francisco Bay Area, and serves as CMO of Cloudwords.

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I'd love to hear your thoughts, experiences, and ideas on
global marketing and business.

San Francisco Bay Area

+1 (925) 353-8836

heidi.lorenzen@gmail.com

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